We are a contemporary British brand that has newly turned 20 years old - happy birthday to us! Come and celebrate by shopping an edit of the catwalk collections you can wear every day. Our in-house design team are a fabulous bunch of fashionistas who create everything especially and exclusively for our brand.
You're in the right place. We're particularly proud of a collection you'll love to play dress up in. These feminine and flattering pieces will turn that 'too many clothes, nothing to wear' dilemma into that 'eureka!' moment when you find The One. Now, give us a twirl in your new favourite wardrobe wonder, please...
Prints are one of our trademarks. Fact. From pretty polka dots to luxe leopard, we know you love a pattern as much as we do, so as long as you keep loving them, we'll continue to source these exclusive prints from anywhere and everywhere. From our vintage archives to the exotic locations our Buyers visit on a regular basis (some people have all the luck...), we're always on the look out for your next style statement.
Bold and bright - you're no shrinking violet, so from classic Little Black Dresses to fantastic fluoros, there's confident colours for every skin tone and trend.
A special occasion in the diary? Make like a magpie and make your entrance in gorgeous embellishments for your very own 'wow' moment. We say: a little bit of sparkle is for life, not just for Christmas
Alongside our Head Office in East London's Shoreditch and 300 stores throughout the UK and Republic of Ireland, a little further from home we also have 79 stores across 19 countries, including Asia, the Middle East and Russia.
Style never stops, so why should you? Our teams work through the clock to ensure you're never fashionably late, with delivery options for next day, same day and even within 90 minutes! Because we know what that "can't live without" feeling can do to a girl…